Client: Hi, I know you guys would like me to just trust you with my search engine optimisation but I need to ask you something. Are you building links to my website? I read that you should be doing that.
Consultant: We have a really detailed plan in place and one part of that is posting really helpful content on the internet along with a link to your website.
Client: Oh, well I hope it works, otherwise I am going to just buy SEnuke and get thousands of link, myself. I don’t see why you guys do not use that program, it looks great.
Consultant: I don’t think that would be a good idea. That automated software will flag your site to Google and make it look like spam. It is best to keep everything natural.
Client: The video on their website said it was great.
Consultant: I could put a video on my website that says I don’t think you are a fuckwit, would that make it true?